Graciela has a diverse background that includes over twelve years of combined experience in conservation, movement building, community engagement, and communications in the corporate and nonprofit sectors. She holds a Bachelor of Science degree in Business Administration from California State University, East Bay. Prior to joining ForestWatch, she was the founding National Director of Latino Outdoors, a national organization committed to supporting Latino engagement, leadership, and advocacy in the areas of outdoor recreation and conservation. Her background also includes an eight-year stint in digital media, where she was part of a team at Comcast optimizing the needs of television and film advertisers.
After spending many years in the San Francisco Bay Area and Los Angeles, Graciela is happy to be back in her hometown. Her passion lies in protecting our public lands and building a diverse conservation movement with greater access to wild places for all. Graciela enjoys spending time with friends and family, building community, staying active outdoors, learning about other cultures, and searching for the best tacos.